See your site the way guests do. Free Design Psychology Audit, about a minute.Free design audit, 1 minute.Run the audit

Services and pricing

Clear prices for places worth the trip.

Published prices, three steps. Audit how guests see you, build a brand and site they book direct, then grow it month by month. Projects start at $4,500.

Hanging fireplace between two leather chairs, with floor-to-ceiling windows onto a misty forest

What the research says

50 ms

How long people take to judge a website. The decision comes first. The reading comes after.

Lindgaard et al., Carleton University, 2006

15.5%

What Airbnb now keeps from most hosts on every booking. A $600 night costs you about $93.

Airbnb host fee, 2025 to 2026

22%

Share of hotel bookings coming through OTAs, down from 30% a year earlier. Direct is winning.

State of Distribution 2025, NYU, HEDNA, RateGain

33%

Revenue lift companies report from presenting their brand consistently everywhere.

Lucidpress, State of Brand Consistency, 2019

Not ready for a call? Start with the free audit

01 Audit

Every project starts by looking at your place the way a guest does: where their eyes go, whether AI can recommend you, and how much of each booking the platforms keep.

Start here, free

Design Psychology Audit

Free about a minute

Enter your website. See a first-look attention heatmap, whether ChatGPT can recommend you, and where bookings slip away, with a fix list for each.

  • Where guests look in the first few seconds
  • AI and search readiness
  • Your yearly platform fees, in Night Math
Run the free audit

The Walk-In

$450

Night Math: less than one night at $600.

The audit, done by us in person or on a guided video call. We search for your place the way guests do, walk through it, review your brand and listing, run your real fee numbers and hand you a one-page plan. Credited in full if you build within 30 days.

Book the Walk-In

02 Build

A brand and website designed around your place, built on the booking software you already use, with search set up from the first sketch. Fixed price in writing before we start. How Host Direct works

Most hosts start here

Host Direct

$4,500 one-time, 1 or 2 homes

Night Math: pays for itself in about 8 nights at $600.

A custom direct-booking site for vacation rentals, B&Bs and small inns. Live in about 4 to 6 weeks, and the site is yours.

  • Design built around the property
  • Copy written for how guests search
  • Hostaway, OwnerRez, Guesty, Lodgify, Hospitable or your inn's booking engine connected
  • Local guide pages and Google setup
  • No monthly platform fee

Add-on: Book Direct Print Kit, $1,500. Room cards, welcome book, local guide and QR signage that turn this stay into a direct booking next time.

Book a call

Portfolio

$7,500 to $18,000

Night Math: pays for itself in about 13 to 30 nights at $600.

Three to about 40 rentals under one name. One identity, one site, and a page for each place with its own photos, local guide and booking link.

Book a call

Direct Booking Build

$8,500 to $20,000

Night Math: pays for itself in about 39 to 91 room-nights at $220.

For hotels, inns and retreats. A new site around your booking engine with a reason to book direct: best-rate promise, direct-only perks, local SEO and free Google hotel booking links. The upper range adds a brand refresh, location pages and guest email flows.

Book a call

Brand and Website

The full engagement for owner-run places that need the identity too. We see your place first, then strategy and positioning, an identity system and guidelines, and the website built on it. No templates. Fixed in writing after a 20-minute call.

Night Math: from about 55 room-nights at $220.

See what's included

From $12,000

03 Grow

After launch, the work that keeps guests coming back and booking you directly: past-guest emails, seasonal offers and search, with your direct bookings reported every month. Month to month.

For inns and small portfolios

Studio Partner

$1,600 / month

Night Math: covered by about 13 direct four-night stays a month at $250.

For inns of 5 to 15 rooms and owners with 2 to 10 homes. One team that keeps returning guests booking you, not the platforms.

  • Everything in Search Care
  • Your past-guest list, with a return-guest email every month
  • Seasonal pages and offers for the slow months
  • Google free booking links and listings kept current
  • Design and printed material updates
  • A 30-minute call and a direct bookings report every month
Book a call

Search Care

$500 / month

Night Math: covered by one night a month at $600.

After any build. Google and AI search upkeep, one new local guide page a quarter, a guest email each season, and a plain-English monthly report.

Book a call

Hotels and groups

From $2,500 / month

Night Math: from about 12 room-nights a month at $220.

For boutique hotels, retreats and groups of properties. Content, campaigns, design and search together, scoped on a call.

Book a call

Every plan starts the same way

Month one covers an SEO audit, your Google listings, tracking and your past-guest list, so the monthly numbers mean something from the start.

Month to month

The method

Guests decide before they think.

A guest feels a place in the time it takes to scroll one photo. The next ten minutes go to finding reasons to agree. We build for that first feeling, using what's known about how people actually choose, not what they say on a survey.

First Feeling

The brand lands before the details do.

Place Print

The details only your place has, so guests can tell it's you with the logo covered.

Return Loop

One stay becomes the story they tell a friend.

Found First

Guests find you before they find a platform: on Google, Maps and AI answers.

“They understood our website needs better than we did, and delivered above and beyond expectations.”
Jerol Jackson, entrepreneur and property owner
“Kewl Method is the creative force behind every venture I launch.”
Dan Hodgeman, entrepreneur and property owner
“We now have a digital presence that truly reflects our company's mission and vision.”
Shailo Rao, product design lead

Addy Award, Gold and Silver, logo and brand identity

How a project runs

Talk

A free 20-minute call about how you make money, who you're for and what's in the way.

Scope

A written scope and a fixed price before any work starts. No surprises later.

Build

We work in the open. You see it take shape and talk to the people doing the work.

Stay close

Launch is the start. Training, fixes and, if you want it, monthly care.

Questions people ask first

How long does it take?

Host Direct sites usually go live in 4 to 6 weeks. Brand and hotel projects run longer depending on scope. You get a date before we start.

Do I own the website?

Yes. It lives in your own account, and there's no platform fee for the site itself.

Do I have to leave Airbnb or the OTAs?

No. Think of your site as your Second Door. The platforms stay for reach. This is the one you own, and the goal is a bigger share of bookings coming straight to you.

Will it work with my booking software?

Most likely. We build around Hostaway, OwnerRez, Guesty, Lodgify, Hospitable and common hotel booking engines.

How does payment work?

Projects are split into a deposit to start and a final payment at launch. Monthly plans are month to month.

What's the smallest project you take on?

Builds start at $4,500 and monthly plans at $500. Not ready for either? Run the free audit, or book the $450 Walk-In for a one-page plan.

Not sure which one fits?

Twenty minutes, free, and you'll leave knowing the next step, even if it isn't us.

Book a call