Direct bookings for South Florida beach home hosts.
Your winter regulars come back every year, and every year the platform takes its cut again. We're a Highland Beach studio building custom direct-booking sites for beach homes and condos along the coast, on the booking software you already use.
Where coastal hosts lose bookings
The winter regulars
The same families book January through March every year. On Airbnb that's 15.5% of a month-long stay, again and again. Your own site lets them rebook you directly.
Long stays, big fees
A $6,000 month costs about $930 on Airbnb and about $720 on Vrbo. Booked direct, card fees run about $180.
The towns guests search
Guests search "Delray Beach rental with pool" or "pet-friendly beach house Boca Raton". Your site can rank for your town. A listing ranks for the platform.
The off-season
Summer is quieter on the coast. Family pages, local guides and a list of past guests fill the weeks between snowbird seasons.
Your Night Math on the coast
At $400 a night, a five-night winter stay is about $2,000. Airbnb keeps about $310 of it. Booked direct, you pay about $60 in card fees. That's about $250 back every time a guest books you directly, and about 18 direct stays cover a Host Direct site.
We're based in Highland Beach, so this is our coast too: Boca Raton, Delray Beach, Boynton, the Palm Beaches and Fort Lauderdale, condo association rules and minimum stays, snowbirds who plan next winter before they leave. We can walk your property in person. Keep Airbnb and Vrbo for new guests. Your site is for the ones who come back every winter.
Airbnb's new rules from November 20 limit rental agreements, deposits, fines and ID checks on its bookings. On your own site, those terms are yours to set. What changes on November 20.
See what's includedWhat the platforms take from a rental
Fees come out of every night the platforms send you. Here's the same $3,000 in bookings on each channel.
Run your Airbnb numbers in the fee calculator
Read what Vrbo's 12% fee changes
On $3,000 in bookings
Airbnb
About $465
One host-paid fee. Airbnb says it's mandatory for most hosts, including hotels and similar listings. Most pay 15.5%.
Vrbo
About $360
12% on bookings from October 29, 2026, and up to 15% in some regions.
Your own site
About $90
Card processing, usually around 3%, plus the cost of your website.
Keep the platforms, and follow their rules. Vrbo's fee comes from its October 29, 2026 change. Airbnb's figure is the 15.5% most hosts pay; yours may differ, so check your account. Returning guests, referrals and people searching your name are where a direct site pays off.
Runs on the booking software you already use
Listings, rates and availability stay where they are. Your new site sends guests into your booking engine, with your calendar and your payments.
Hostaway
OwnerRez
Guesty
Lodgify
Booking features depend on your provider and plan. On different software? Ask on the call.
How it works
A short call
We look at your homes, your booking software and where your guests come from.
Design and build
Brand direction and a site designed around your home, taking bookings through your own engine. Usually four to six weeks.
Launch and get found
We connect Search Console and analytics, set up Google booking links through your software, then track direct share month by month.
Host Direct in South Florida coast
From $4,500
A one-time build. Hosting is billed separately. Add Search Care for $500 a month to cover ongoing search work, updates and maintenance.
Book a call- A custom site designed around your home, never a template
- Brand direction: name, type, color and photo direction
- Built on your booking software, with your calendar and payments
- SEO, local guide pages and Google booking links
- A reason to book direct: better rate, perks, flexible terms
Not ready for a build? The Walk-In. $450.
We arrive like a first-time guest: search for your home the way guests do, review your site, brand and listings, and run your real fee numbers. Then we walk you through it all on a 60-minute call. You keep a one-page plan either way. Book Host Direct within 30 days and the full $450 comes off the build.
Questions South Florida coast hosts ask
How many direct bookings pay for the site?
At $400 a night, each five-night stay booked direct instead of through Airbnb keeps about $250. About 18 of those cover a $4,500 Host Direct site, and one returning snowbird month can cover a big share of it. Run your own numbers in the fee calculator.
Can I take monthly or seasonal bookings on my site?
Usually, if your booking software supports longer stays and minimum night rules. We set the site up around how you actually rent, from weekends to full seasons.
Do local rental rules affect my website?
Your website doesn't change which rules apply to your home. Coastal cities have their own short-term rental rules, and many condo associations set minimum rental terms. Check your city and association before you build, and we'll show the minimum stay on your site.
Will Airbnb penalize me for having my own site?
No. Many hosts run their own site alongside their listings. What platforms don't allow is steering guests off the platform inside their messages. Your site is for returning guests, referrals and people who search for you.
Can we meet in person?
Yes. We're in Highland Beach, so for most of the coast the Walk-In can happen at your property.
Which booking software do you work with?
We build around Hostaway, OwnerRez, Guesty, Lodgify and Hospitable, and other software with a booking engine your guests can use. We review your setup on the first call.
Have a question about your home or booking setup?
Book a call