https://www.kewlmethod.com/insightsNotes on brand, search and booking direct, for places worth traveling for.en-ushttps://www.kewlmethod.com/post/platform-rules-change-your-website-doesnthttps://www.kewlmethod.com/post/platform-rules-change-your-website-doesntFri, 30 Oct 2026 12:00:00 +0000Airbnb's new rules on contracts, fines and guest information start November 20. They're a reminder that on any platform, the platform sets the terms. Here's what you keep when guests book on your own site.https://www.kewlmethod.com/post/vrbo-host-feeshttps://www.kewlmethod.com/post/vrbo-host-feesFri, 16 Oct 2026 12:00:00 +0000Vrbo host fees moved to a flat 12% on October 29, 2026, charged on cleaning fees too. What owners pay per night and per year, and what to check now.https://www.kewlmethod.com/post/7-pages-every-vacation-rental-website-needshttps://www.kewlmethod.com/post/7-pages-every-vacation-rental-website-needsTue, 13 Oct 2026 12:00:00 +0000Guests leave direct booking sites when they can't find what they need. Here are the seven pages that do Airbnb's job for you, and the one most hosts skip.https://www.kewlmethod.com/post/how-guests-search-for-a-luxury-rentalhttps://www.kewlmethod.com/post/how-guests-search-for-a-luxury-rentalTue, 06 Oct 2026 12:00:00 +0000Guests planning a special stay search the town, the view and the occasion. Here's where those searches end up, and how your own site gets a seat at the table.https://www.kewlmethod.com/post/airbnb-host-fee-15-5https://www.kewlmethod.com/post/airbnb-host-fee-15-5Thu, 01 Oct 2026 12:00:00 +0000At $600 a night, Airbnb keeps about $93. Here's what the 15.5% host fee costs two homes a year, and how a custom site built for search wins some of it back.https://www.kewlmethod.com/post/cleopatrahttps://www.kewlmethod.com/post/cleopatraSat, 04 Jun 2022 12:00:00 +0000Cleopatra managed her image like a brand two thousand years before anyone called it that. What her story teaches about reputation, and how hard it is to repaint one.https://www.kewlmethod.com/post/blackbeard-brand-strategyhttps://www.kewlmethod.com/post/blackbeard-brand-strategySun, 29 May 2022 12:00:00 +0000Blackbeard won most fights without firing a shot. The name, the look and the flag did the work. A branding lesson from the most feared pirate in the Caribbean.https://www.kewlmethod.com/post/why-do-people-hate-their-favorite-businesseshttps://www.kewlmethod.com/post/why-do-people-hate-their-favorite-businessesWed, 04 May 2022 12:00:00 +0000Most businesses work hard to get people in the door, then forget to give them a reason to like it there. Empathy is the cheapest loyalty program there is.